News

Maaspoort has won the renowned Red Dot Award Brands & Communication Design 2024 in the Corporate Design & Identity category. This prestigious award, recognised worldwide as a hallmark of design excellence, coincides with the Maaspoort's 40th anniversary and marks a new chapter in the rich history of this cultural icon in Venlo.

The jubilee year 2024 will be all about renewal and innovation for Maaspoort. The rebranding, now internationally awarded, symbolises Maaspoort's growth, vision and ambitions for the coming decades. The award, given by a panel of 24 international experts, highlights the originality, creative power, and emotional impact of the new design designed by LUIDSPREKER - creative studio from Venlo.

"A crowning achievement of 40 years of cultural connection."
Director-director of Maaspoort, Leon Thommassen, explains: "The new corporate identity has as its inspiration the water the old city gate the Luif. This Red Dot Award is a crown on the work of our team and our partner LUIDSPREKER - creative studio. It reflects not only our commitment to quality and innovation, but also the deep connection with our audience and the region. We are proud that this new identity will allow us to inspire and connect even more people in the years to come."

Celebration with spectacular shows by URBANATIX
The anniversary will be festively celebrated on 24 August with two breathtaking shows by the internationally renowned acrobats of URBANATIX, supported by various Urban talents from the region. This unique show, self-produced in collaboration with Street Culture Venlo, promises a spectacular mix of acrobatics, dance and music, bringing the dynamism and energy of the streets to the theatre.

URBANATIX, known for its stunning combinations of urban culture and visual spectacle, will take audiences on an unforgettable journey full of action, creativity and emotion. These shows are not only a tribute to the Maaspoort's 40-year history, but also a taste of the future in which groundbreaking cultural events will take centre stage. "The coming years will increasingly revolve around 'making it yourself' from our Making Place. This production is a great example of this."

FOURyou along?
For the rest of the anniversary season, Maaspoort will present a FOUR you along performance every FOURTH of the month. A gift to visitors. More info and the entire programme: maaspoort.nl/vierjemee.

More information about the corporate identity: https: //luidspreker.com/projecten/poort-naar-verbeelding